Shopper brain conference – event where shopper marketing meets neuroscience
In middle of October REACT team took part in two day shopper marketing conference in Amsterdam. Conference was about customers, why they choose to buy or not to buy.
Conference brought together more than 100 attendants from all over the world. Audiance and speakers consisted of scientists from industry's leading universities, manufacturers, retail specialists, brand makers and others that are interested in environment in which decision about purchase is made. (in real store or in virtual environment).
Great speeches, informal conversations and new contacts during two day conference.
New experiance, knowladge and also huge inspiration for further work.